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Jade and I have decided to work with the New Sudanese Community Association! I’m excited see what they are all about and how Jade and I can help. Additionally, it will be interesting to see what lessons from the first half of the semester find relevance in this “real world,” albeit quite particular, situation. I have a feeling that many experiences from the first half will magically re-articulate themselves in this second half.

I took the initiative to explore the NSCA website. It seems it already has a very pleasant interface, with a strong utilization of images. However, right off the bat, I feel like it needs to have one strong image that can become their official “logo.” I know–it might sound a little immature to over-emphasize the importance, but I think one unified image is highly effective, particularly when using multiple social media tools, e.g. having the same little logo on an “app” as you do for your Twitter account. In the digital world, I believe images are as persuasive as text.

The New Sudanese Community Association was established in 2004 to “provide assistance to new families arriving in Fargo, ND and Moorhead, MN area from Sudan. There mission is “To provide services which educate, inform and advocate for the human and civil rights and social well-being of all Sudanese people.” I think they done a terrific job with supplying information immediately on the homepage.

The website, while strong, could definitely use the help of networking. There are very few external links, and no sign of them on Twitter or Facebook (at least no sign of that on the website). I think this organization would benefit tremendously from getting connected with other organizations and non-profits. Never underestimate the power of cross-advertising.

I read a couple articles from TechSoup.com–including learning that 501 (c) (3) corporations are entitled to certain free benefits, and NSCA qualifies as such an organization. I also read an article discussing the importance of “apps.”An important aspect before moving forward with an app is realizing what type of services your non-profit can provide in the given medium. Some can provide information while other apps can work to obtain information (via surveys). It seems like a reciprocal relationship would be the best.

According to their survey, most non-profits are using apps to connect to other mediums, like TweetDeck and Facebook apps. Interestingly, some non-profits have made their own apps, such as the Humane Society of Whitley County, which created an app to show animals up for adoption.

I think once Jade and I have become more familiar with the NSAC, we can get a better grasp of what apps might work for the organization internally, and which ones might help connect and network externally.

Look for a Heidegger post about boredom in the next few days!

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