Charity. Technology. Sloterdijk.

Tags

, ,

For my last official blog post of the semester, I figured I’d briefly state how my nonprofit ended up and then discuss one of the most interesting (and challenging) philosophers I’ve ever read: Peter Sloterdijk.

First, the New Sudanese Community Association seems thrilled to have their WordPress site and the Facebook page. Both are big improvements in many ways. Jade and I plan on training in a few of the members in order to ensure the ongoing development of the NSCA’s social media use. I plan on staying in touch with them and offering logistical help when possible. Overall, it was a fantastic experience–one that undeniably exhibits the potential good in social media and technology.

Interestingly—and perhaps “surprisingly” given his Heideggerian influence–Sloterdijk offers a very unique and somewhat optimistic view about technology and man’s orientation toward it.

In this 2004 excerpt from a lecture he gave, Sloterdijk discusses what he terms “Anthropo-Technology.” Basically, he believes that in the 21st century, mankind has found themselves irrevocably enmeshed in the Age of Information. However, the enormous spike in technology has not resulted in a direct increase in real threats (such as bombs and destruction), rather we are existing in an entirely new paradigm of technological understanding. He calls this “Anthropo-Technology” “non-dominating operativity,” which focuses more on “cooperation rather than domination.”

Important to the essentially Heideggerian analysis is the notion of human beings as “coping” beings who attempt to live meaningfull (or “dwell”) with the world, things, and tools. As time passes, mankind takes on new means of being-in-the-world, or devolves into feelings of “homelessness” or “astrayness.” Sloterdijk states that the “information in our age of networks and genome maps binds man and his tools that transform nature into one operative system.” So while Heidegger had a somewhat clear ontological distinction between man (as “Dasein”) and the tools that he uses, Sloterdijk believes that the metaphysical distinctions are becoming less stable.               –This reminded me of a little bit that I had read about Marshall McLuhan and his notion that technology, in some profound sense, becomes an extension of our bodies and nervous systems.

Indeed, for Sloterdijk, we are existing in a “post-metaphysical” world where the distinctions between man-nature, subject-object, master-slave no longer “fit” with the current state of affairs. Indeed the “information ecology” is subsuming these notions–which were perhaps merely mechanisms to aid in our historical “dwelling.” Sloterdijk argues that it no longer holds to argue about “technology’s control of man,” but rather, since we are in a “non-dominating technological age” [with a premium on information rather than strict mechanical operations] we have to consider the only form of actual slavery as self-manipulation, and the only form of mastery is self-mastery.

To help clarify (a bit), Sloterdijk describes how “information enters between thoughts and things as a third value…[and] machines [become] reflections turned objective.” If mankind (as “Dasein”) dwells in the world with given hermeneutical schemas, then mankind is greatly affected phenomenologically by the dramatic increase and ubiquity of information, which seems to mediate and problematize traditional notions of “spirit” and “matter.” Indeed, where perhaps man would find the most frightful experience of technological manipulation, such as genetic coding, man in fact finds “the principle of information has transferred into the sphere of nature.” And the “I” and the “world”— such fundamental notions for Heidegger—become less fundamental and significant, and instead are “only regional states of inromation and its processing.”

While this might sound frightening at first–like mankind is losing his traditional means of “dwelling” and becoming more and more affected by information and data bits–Sloterdijk sees that reaction as a delusional “anti-technological hysteria” that is based off of the out-dated metaphysical beliefs–such as strict nature-man & technology-man. Sloterdijk states:

“The anti-technological hysteria that holds large parts of the Western world in its grip is a product of the decomposition of metaphysics, for it clings to false classifications of being in order to revolt against processes in which these classifications are overcome. It is reactionary in the essential sense of the word, because it expresses the ressentiment of those who cling to outdated dichotomies and reject complexities they fail to understand.”

Indeed, it is not a subsumption of the self into matter—this is a fixation on rebellion via a dead metaphysical schema. Rather, man, as “Homo Humanus, can only maintain itself in poetic resistance against metaphysical reflexes of humanolatry” (a play on “idoltry” and “humanity”). In order to authentically and dynamically dwell, mankind cannot presuppose any fixed ontological status of mankind…or for its relationship with technology. Indeed, for Sloterdijk, technology, as understood in its descriptive phenomenological sense, is what “brings Humans about” from “pre-human.” And that in our new poetic dwelling with information and non-dominating technologies, Sloterdijk remains optimistic that:

In this system bound together by informational feedback and artificial intelligence, the preservationist instinct of the co-beneficiaries of co-intelligence will limit destructive acts of anthropo-technology against itself.”

Sloterdijk offers us a glimpse at this new and intimate dwelling with technology where we are so sensitive and connected to informational impulses—tweets, posts, news—that we will subsume the impulses as meaningful connections in our “dwelling” and seek to preserve our “home” as is instinctual…. at least that is how I’m interpreting it.

Not sure if this makes any sense… or if I made any sense of it. But it is late. Hahaha. This has been a wonderful class which has granted me the opportunity to read and post about some wild stuff. I look forward to continuing my blog and seeing where social media pulls me—and at what point the distinction between “it” and “me” will blur!

Project Gone Live!

Tags

, ,

Thanks to Jade’s illustrious dealings at Saturday’s NSCA board meeting, we have received the “green light” to take the WordPress and Facebook page live! The celebration was brief—still a lot to do with the website and Facebook page.

I added a bit more information to the Facebook page. It’s important to imagine who’s going to stumble across the page and what little they might know. Interestingly, one source stated that Facebook users, on average, only “like” 2 pages a month… so you have to be keen when you are designing the page. But the design is only (if even) half of it. Another source recommended updating at least once a day, and having about a 1:9 ratio between marketing posts and informational posts.

Sadly, conflict continues in South Sudan despite the 2011 independence referendum. This gives the Facebook page a new responsibility: to inform people about the day-to-day struggles. Keeping people informed about this issue is simply inherently good, and hopefully people will respond positively to the mix of international news and local events. Just like NNP discussed, to have a networked nonprofit is to have it open to criticism and activity. The only way to stay relevant in a digitally social world is to INTEGRATE into the system, which in this case is an open-ended, user-based, transparent system of reciprocity.

However, Dead week brings Jade and I into a new phase of the project–the most important one, I believe. That is, we need to start fostering sustainability by teaching some members at NSCA how to use the Facebook page and edit the WordPress. Social Media is great insofar as you remain active, and, well, SOCIAL. This final phase will blend well with the assessment report and book review. In order to instill the right attitude toward Social Media, it’s important to remember all the basics…. Time to start reviewing!

All for now–

Check out the WordPress!

And the Facebook!

Integrating Ideas of Integration

Tags

, , , , , ,

We are hitting “homestretch” for the nonprofit work, and Jade and I will hopefully have a complete and polished product by sometime next week. The goal for me is to finish up the Facebook and get more photos up on both the FB and the WP site. Good luck to everyone!

I decided to get my theory-fix by reading the assigned article “Integrating Social Media into Existing Work Environments: The Case of Delicious,” by Karl Stolley. This was certainly a challenging article that introduced me to a wide array of technical concepts. However, I think it is very relevant to our projects and the class in general. The article focused on exactly what the title states: getting social media devices to blend in and syngeristically operate in a pre-existing, centralized environment. Isn’t that what the internet is–a pre-existing system of networks and data. In fact, I think it’s beneficial to consider our projects (which incorporate social media devices) as macrocosmic social media devices. That is, we are working to integrate our plans into pre-existing digital environments.

This article uses Delicious as a representative study. Delicious “houses data…[particularly] bookmarks.” Stolley tries to imagine a way that this SMA (social media application) can “subvert and open up a centralized system.” In order to do this, Stolley ultimately claims that digital communicators of all breeds need to be “always mindful of the broader activity that mediating artifacts [like Delicious] are intended to support.” It seems like a good dose of common sense–we aren’t using social media devices as a means to express them in-themselves, but rather to use them “operationally,” or for-something (gotta love the existentialist distinction between in-itself and for-itself…for more see Sarte haha).

Stolley claims that digital users need to grasp the whole horizon of opportunities, which would involve learning code. While I don’t think I’ll be learning code this semester, I think the intellectual orientation is fruitful: what level, or levels, are we “writing” at/for/toward? Might seem like an abstract question, but think about it. When Jade and I are creating the infrastructure of the WordPress site, we are not writing for a direct audience per se, but rather we are writing–or ‘coding’–in order to accomodate activities geared toward a direct audience.

Again, we are working in the seams, trying to make an environment hospitable to “object-oriented activities” of both “individuals and social efforts.” Not only is the website itself being designed for use by general users and the NSCA team, but we are trying to create an artifact (i.e. the WP site) that will integrate into the living environment of NSCA in general. It would be optimal if our creations can simply slip into (or behind) the third level in the Activity Theory.

Activity Theory is compromised of “activities” (which are meaningful, object-oriented movements) expressed through “actions.” The third, and last, level belongs to “operations.” These might include “unconscious,” or purely means-to-an-end acts like typing on the keyboard. Stolley notes how through repetition a meaningful action can eventually become an operation. One might think of physical activities, like throwing a football. When one first starts out, they need to expend a considerable amount of neurological energy to get the desired effect, i.e. the throw. But with repetition (and I mean A LOT of repetition), the throwing motion becomes muscle memory and all that energy can be expended on surveying the field (or thinking about digital media integration). Our goal, in my opinion, is to create a website that includes social media that can fit into the organization’s environment and quickly become muscle memory.

Indeed, as Stolley describes, “mediating artifacts…[can] extend natural human capabilities” and increase the horizon of possible networks and actions, thereby shaping the very perception of the organization. We want to increase the potential of the organization, their reach, their effect, their power, their muscle memory… Sounds dramatic, I know.

But by focusing on “functionality” and “operationalization” we can help the organization’s tools (and the organization itself) “fit in with its broader mediating environment.” We need to think about avoiding “labor-intensive” and choppy features and focus more on “invisible integration” (living and staying within the seams—adding oil and efficiency to the gears).

Alright, I hope this helped and didn’t sound too preachy. But I think this article fits in perfectly with the tenets of New New Media–we operate within a dynamic digital system that can “spin decentralized services using centralized data.” Like the rhizomes (sorry, I can’t resist), the internet is an ever-growing and re-configuring (think the tetrad, too, if you like) entitity that has differeing vectors of force and importance, which are in large part dictated by the users as both designers and participators. We need to think what we want to affect, and then create the conditions for the possibility.

Safe travels!

Implementation Update

Tags

, , , , ,

Here’s a brief overview of my week so far–perhaps more for me than for anyone else haha.

I set out to create a “History” page for the NSCA. The brochure had a lot of historical data, but I thought it would benefit from being in more of a narrative and strictly chronological format. There’s still a lot going on in Sudan-South Sudan, but I tried to focus on the events in the distant past: there’s no way to understand current events if I don’t have a strong foundational understanding. I think I’ve improved the narrative, but Kate Bladow had an important suggestion: The average non-native speaker doesn’t have an extremely high reading level, so it’s important to write for a more general audience.

Kate also suggested having a “History of Sudan” page as opposed to an “About” (the organization) page. While there might be a bit of an overlap, the distinction is beneficial. One thing I keep thinking while I’m working on writing for the website and add images is that the average web user is impatient, harried by a million images, and not likely to stay on one page for long. So I’m best making a visuallly engaging and textually concise website. Efficiency is key–a principle that seems to cross over into a lot of areas.

Jade and I are working on obtaining more information, such as census data, a list of the staff with pictures and bio information, and a more exhaustive description of “services provided.” I find myself looking at Charity:Water’s page and using it as a standard of excellence. It is a beautiful and engaging site. Getting more pictures and using them effectively is another thing I hope Jade and I can mimic from Charity:Water.

Thanks to Dr. Brooks, Jade and I found the Facebook page. Unfortunately, the page is a “person” whose name is NewSudanese CommunityAssociation (nsca). It has over 500 friends–which is awesome, but we’re thinking there will be some serious benefits in switching it from a person to a page: people can simply join and add their friends, announcements are easier to send–basically, communication and networking is considerably easier and makes more sense for an organization than a faux-person.

For now, I just plan on transferring data from the official site to the WordPress, while increasing visuals, content, and overall design. I think this weekend will be a productive one for Jade and me, and with any luck, we’ll have a strong WordPress and Facebook page to show them when the next Board Meeting roles around.

Short post. Time to get back to work. More later.

Implementation Experimentation (a lot of syllables for two words)

Tags

, , , , , , , ,

Thanks to some continuing help from the wonderful Kate Bladow, Jade and I are continuing to refine our efforts and identify key tactics, including the possibility that NSCA (our organization) operates with JaguarPC, which might mean that the installation of a WordPress would be “a one-click installation.” Obviously–since their original site is lacking–it’d still involve major renovations, but it’d be a well-received head-start. Jade is at the Board Meeting today (best of luck!), so we’ll hopefully have plenty of new information to play around with.

But, I decided we didn’t need to wait to be Board-certified to start working (hey–this isn’t practicing medicine, right?), so Jade and I started up a WordPress page on Thursday. Accordingly, I decided to do a little research on TechSoup to see what people have to say about picking themes and getting banners. My first stop was at “cyndin’s” post about picking themes (especially free ones). She stressed the need to have an effective banner (i.e. those fancy slideshow headers you see on nonprofit pages).

“Cyndin” also recommended tabs that lead to “Forums” and a blogging space, as well as widgets that connect to other social media. Although NSCA has a Facebook page, Jade and I couldn’t find it, so for now I just added a widget to English Club’s CEC Facebook Page. Oddly enough, it didn’t quite link up: “Could not retrieve id for the specified page. Please verify correct href was passed in.” …Hmmm, I’ll have to work on this a bit. But the TechSoup blog highly encouraged adding several widgets to the page just to make sure it looks fine on your new blog.

Next, I found my way to Andy Geisler’s set of links that relate to “The Dangers of Free WordPress Themes.” One person (Audrey Watters) said to be very cautious of taking free themes from random and unknown websites because there’s ”a trend” of people making themes that are vulnerable to “malicious” codes and hackings… Dang internet deviants. But when we’re shifting from “personal use to corporate use” of social media, it becomes far more important to think about general internet security.

After surfing the TechSoup blogosphere, I starting looking for information on creating the all-important slideshow banner. First, I discovered how to simply change the header image–something most of us have known for a considerable amount of time. The size of the photo is crucial–and the photos I have from NSCA so far are all a bit too small. Looks like 920X360 pixels is optimal. I might need some more help on this, but it seems like many of the free WordPress themes do not have the option for creating a customizable banner slide (or maybe I need to brush up on my computer code).

However, I was able to find a good link that explains the astonishingly easy process of creating a slideshow–unfortunately it is not in the header area. Again, it looks like the photo size is important. Here’s a look at the page “as is”:

As you may (or may not) be able to see, the main image is grainy--we'll have to find a larger picture. I don't think Jade or I plan on having this image as the main picture, so we'll have to be sure to find an appropriate-sized one (or perhaps there is software to increase size without losing quality...probably haha). The image in the slideshow is much clearer, but it only takes up about a quarter of the space. So, off to a good start with experimenting, but a long way to go before it looks professional.

Project Status Report

Tags

, ,

This post is to let the class and the blogosphere know that I am still alive and working on our non-profit project. Jade and I wrote up a draft of our assessment and strategic plan for the New Sudanese Community Association. You can find our Google Doc here:

https://docs.google.com/document/d/1DwJq0FSr34pYa-pE_zXdrP_m3bCNom0MoEprD7aSTjc/edit#

We went ahead and met with Abraham, the executive director of NSCA, on Friday morning to see what he thought of our project and also to gain access to the website (we got the password the next day!). Abraham and his associate, Daniel Lual, seemed happy about the ideas. They said that they’d have to run the project past the Board of Directors next Saturday, but didn’t see any reason why it wouldn’t pass, especially since we can start up a WordPress site (our idea) for free, and still give them all the features they had hoped we’d be able to do.

I chose to examine the non-profit WordPress site of Wiser, which helps to promote education for girls in Kenya. This site definitely looks like something Jade and I could make (I hope…haha). The website has–like the sites Dr. Brooks showed–a changing banner of pictures and texts that includes statistics and information about the organization. The NSCA has a lot of beautiful pictures, and Jade and I have discovered that the top third of a website is a crucial spot for visual engagement, so we’ll likely try to get a similar shifting banner and text.

This is one of the many sharp and engaging photos on the current NSCA website.

This is one of the many sharp and engaging pictures on the current NSCA website.

I’m not sure how much I like the background, which is kind of a somber dusty brown. I think it might be good to keep the bright and colorful color scheme of NSCA’s original website–and that’s something to think about for other groups re-making the website: how much should change and how much should stay the same? Additionally, Wiser’s WordPress has a bar on top of the banner with  more information about the organization, news and updates, programs, and “support Wiser.” Fortunately, Abraham spelled out much of what he’d like the website to look like, so Jade and I don’t have to start from total “scratch.”

Wiser has short blogs linked to the main page when the user scrolls down–they update about once a month. Hopefully we will be able to foster an interactive atmosphere for NSCA on WordPress, but the best we can hope for is to create a space online for it to potentially happen. One thing that Wiser ought to have done more of is their “categories” and “tags.” They only have about one each. As far as I know, this is a crucial way to connect and network with other people.

This appears to be the official logo for NSCA (we'll have to make sure there's no copyright on it). Wiser's logo is simply their name with a tree in the place of the "I". Theirs seems effective because it is their name, but I think the most important thing is going to be consistency.

This appears to be the official logo for NSCA (we’ll have tomake sure there’s no copyright on it). Wiser’s logo is there name with a tree taking the place of the “I”. Theirs seems effective because it has their name, but I think the most important thing is going to be consistency.

There was only one small video I could find on Wiser’s site. Jade and I have been speculating whether or not we would want to interview one of the members of NSCA. We do know that they have at least a couple videos, one covering the referendum to make South Sudan an independent country. One thing to think about is who the site is targeting. Like I’ve said before, Abraham doesn’t have a hard time staying in contact with the Sudanese community, so we might want to cater a bit more to those with no foreknowledge about the group or Sudan.

Lastly, the Wiser site has no external resources (despite having a “resource” page). This might be another great way to “cross-promote” with other organizations.

Alright, that’s it for now! Look for more to come as Jade and I begin to implement our plan and await approval…I’m optimistic.

Preparing for an Assessment and Strategic Plan

Tags

, , ,

Jade and I met this morning and set up a GoogleDoc for the two of us to throw ideas into as we continue to critically read and think about our assessment and strategic plan. The more I read NNP–and thanks to a prompt for the spectacular Kate Bladow–I am increasingly inclined to transfer (perhaps only temporarily) the NSCA website to a WordPress blog.

Likely, when Jade and I meet to really tool out our ideas on Thursday, we’ll decide how feasible it is, but I think the advantages continue to mount and out-weigh the disadvantages. In fact, I think it addresses a fundamental issue in Non Profit work: running a legitimate/professional organization while being receptive to outside and non-professional forces. Remember the tenets of social media: the users are the producers and are typically non professional. If we want to create an environment that attracts social media users (which of course we do) than we have to be consistent with the laws of the medium… We can’t reinvent the internet and change the rules.

WordPress offers us a tremendous balance between being professional and being accessible and social. It will allow for interactive opportunities on the blog–via pictures, polls, and comments–and it can be easily reciprocated. I find crowd-sourcing to be very easy and efficient on here, as well. I’ve found many an awesome philosophy blog (and interacted with a few “strangers”) just by simple searches. Together, we can congregate and share works and ideas. Perfect. NNP stresses the need to find the “right” crowd, and WordPress makes that easy via tags, categories, and searches. Jade and I are realizing that the crowd is quite multifarious for NSCA: they want to attract donors and volunteers, but they will certainly benefit from connected with other Sudanese associations and social media users in general.

Another benefit to moving the site to WordPress is because Jade and I are comfortable with it… which means anyone could become comfortable with it (let’s face it, if I can do it, anyone can). Kanter states that before a non profit site has to be “completely organized before engaging outside people” (110). Abraham Makow told us his primary concern was with the website, so it might be a benefit to us all to cross over to the user friendly and interactive WordPress while some more able-minded individual can work on the website.

Likewise (and I know, I’m really loving WordPress… maybe I should get some advertising money from them…), WordPress will allow an easy tracking of stats, which will aid in any type of “loop analysis.” And when we post, followers get e-mail (a classic “old new media” outlet, but shouldn’t be underestimated). It also has easy cross-advertising with Twitter and Facebook feeds… maybe there was a reason Dr. Brooks had us use WordPress…

I know the “Lost Boys” have a moving story to be told, so I think there could be many opportunities for them to express themselves via blogging. If we could get a “guest blogger” (I know some news reporters have experience writing with them), then that could be a great publicity venture as well.

Okay, enough for today. Look for more to come. Good luck to everybody else!

 

Meeting with NSCA

Tags

, ,

Okay, Jade and I had our meeting today with the New Sudanese Community Association! It was a very pleasant meeting–great atmosphere and super nice people. The Executive Director, Abraham Malok, greeted us warmly and gave us a brief outline of issues he thought we might be able to address. He wanted us to primarily work on modifying and updating the webpage. I thought that this was a very natural initial reaction–if I was the director of a non profit and I heard some students from an Internet-related class were going to help out, I’d instinctively think: “Great! Time to upgrade the website!”

Mr. Malow was extremely nice and receptive to our situation. We told him that we would be comfortable possibly updating documents to go on the webpage and modifying a few things, but that we were going to try to focus on utilizing social media in order to connect the NSCA with other organizations and people–basically, we were going to make it a Networked Non Profit. I thought it offered a great opportunity to critically reflect on the difference between someone who is a web developer (dealing with code, design, etc) and someone more network-mind (dealing with connections and external publicity).

Importantly, we figured out that the NSCA has no problem attracting and retaining Sudanese citizens in the area. The premiere issue would be to attract other people in the Fargo-Moorhead area and the online community in general. Mr. Malow seemed excited about the prospect of expanding the general outreach, especially because the NSCA has so many cool resources to offer, such as adult tutoring, after-school programs, free internet/study space, organizing training, and celebrations. It seems like a very vibrant and warm atmosphere at the non profit, and I imagine it shouldn’t be too hard to connect with other people both in the real and digital world.

For now, Jade and I are just going to brainstorm on our strategic plan. One idea was to assess how much “web developing” ought to go into the project. If it is considerable, Jade suspects that we might be able to entice a web design major to lend his or her time (whether for school or simply to volunteer). Certainly, it is not worth connecting and networking until the website is up to par. They were also interested in creating a quarterly newsletter, which Jade and I thought could possibly benefit from being a type of “blog.” Or, Jade thought, the website itself might operate as a kind of blog.

Additionally, we are going to get a bunch of resources from the non profit, such as pictures to upload and add a strong visual image, as well as some history of their organization in order to create a strong and engaging organization-bio. Jade and I thought that it would be very beneficial to create a Facebook page, even if it is geared towards volunteers and donors. Obviously, one of the most important things will be to know what the target audience is for each media. Plus, we will need to create connections and network platforms with an eye toward sustainability.

Overall, it was a great meeting and I definitely plan on going back soon just to hang out and see what materials can benefit Jade and me. Look for more information to come!

Nonprofit Compartmentalization

Tags

, , ,

I’d like to thank Kate Bladow for the very helpful vlog… For someone like me who has virtually no experience working with non profits—and little social media usage, as well—it was great help. I liked her 3 “keys” to dealing with the non profit.

Jade and I met today to talk about what we’ve discovered about our non profit: New Sudanese Community Association. Going off of many of the suggestions and ideas from both Ms. Bladow and the NNP book, we tried to think of a preliminary strategy and important questions to ask the non profit. Here are a few:

1.) Do you work closely with any other non profits?

2.) Do you have a strict definition of people you assist (in our case, just Sudanese refugees, or possibly anyone from Africa/world)?

3.) Do you have ties with any government/federal/state organizations?

4.) Do you have any trouble connecting with and retaining Sudanese refugees? i.e. Should social media focus on attracting other organizations and potential donors, or people to use your resources?

5.) Do you have regularly planned events?

6.) How do you feel about complete, or near-complete, transparency?

7.) Do you know what precisely you might qualify for as a 501 (c) (3) organization?

8.) Are the people that you hope to connect with and retain primarily with or without smart phones?

9.) How much traffic does your webpage average?

This list is not by any means exhaustive… But it’s getting late! haha. Look for more information and reactions to the readings and blogs to come!

“App it Up”

Tags

, ,

Jade and I have decided to work with the New Sudanese Community Association! I’m excited see what they are all about and how Jade and I can help. Additionally, it will be interesting to see what lessons from the first half of the semester find relevance in this “real world,” albeit quite particular, situation. I have a feeling that many experiences from the first half will magically re-articulate themselves in this second half.

I took the initiative to explore the NSCA website. It seems it already has a very pleasant interface, with a strong utilization of images. However, right off the bat, I feel like it needs to have one strong image that can become their official “logo.” I know–it might sound a little immature to over-emphasize the importance, but I think one unified image is highly effective, particularly when using multiple social media tools, e.g. having the same little logo on an “app” as you do for your Twitter account. In the digital world, I believe images are as persuasive as text.

The New Sudanese Community Association was established in 2004 to “provide assistance to new families arriving in Fargo, ND and Moorhead, MN area from Sudan. There mission is “To provide services which educate, inform and advocate for the human and civil rights and social well-being of all Sudanese people.” I think they done a terrific job with supplying information immediately on the homepage.

The website, while strong, could definitely use the help of networking. There are very few external links, and no sign of them on Twitter or Facebook (at least no sign of that on the website). I think this organization would benefit tremendously from getting connected with other organizations and non-profits. Never underestimate the power of cross-advertising.

I read a couple articles from TechSoup.com–including learning that 501 (c) (3) corporations are entitled to certain free benefits, and NSCA qualifies as such an organization. I also read an article discussing the importance of “apps.”An important aspect before moving forward with an app is realizing what type of services your non-profit can provide in the given medium. Some can provide information while other apps can work to obtain information (via surveys). It seems like a reciprocal relationship would be the best.

According to their survey, most non-profits are using apps to connect to other mediums, like TweetDeck and Facebook apps. Interestingly, some non-profits have made their own apps, such as the Humane Society of Whitley County, which created an app to show animals up for adoption.

I think once Jade and I have become more familiar with the NSAC, we can get a better grasp of what apps might work for the organization internally, and which ones might help connect and network externally.

Look for a Heidegger post about boredom in the next few days!

Follow

Get every new post delivered to your Inbox.

Join 25 other followers